SUDAGRIP

The flu sweats out with Sudagrip

There is always a challenge in representing negative things in a friendly way for humans. For PAILL Laboratories, we created an animation that humanizes the process of fighting the flu, portraying the virus in a friendly but persistent manner, and the Paill pill as the hero that defeats it. This visualization will allow our audience to connect emotionally with the product and intuitively understand its efficacy.

Client:

Laboratorios PAILL